Architecture school will teach you to always write in caps.
Like its predecessor North Is Always Up: Architecture school in everyday life, this book aims to provide accessibility and insight into the design world by disseminating some of its inherent ideologies. In both books this is achieved by translating these often-unfamiliar principles into something relatable. While North Is Always Up related specific architectural terms to sites and situations of the everyday, Always Write In Caps relates the design and application of typefaces, or fonts, to the human body; i.e. the anatomy of letters to that of the body.
The fascination with fonts that is instilled in architects and designers comes as a result of engaging in a field that revolves entirely around visual communication, clarity and legibility. Design can only be appreciated when it can be clearly read.
The fascination with fonts that is instilled in architects and designers comes as a result of engaging in a field that revolves entirely around visual communication, clarity and legibility. Design can only be appreciated when it can be clearly read.
Designers are known for having a favourite typeface. We praise and overuse some, while we condemn and avoid others sometimes based on reasoning that may seem annoyingly subtle and insignificant. The fact of the matter is the art of designing, choosing and applying typefaces involves a multitude of complex components and minute considerations, which can admittedly be pretentiously fussy. Always Write In Caps: The anatomy of typeface playfully addresses these notions by creating 26 different typefaces designed from the shape of the human body. In personifying and giving identity to the letters of the alphabet by deriving typeface anatomy, proportion and even personality from that of the human body I hope to offer a relatable meaning, a humorous dissection, and a better understanding of the designer’s strange obsession with the world of typefaces.
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SPREAD "A" :
SPREAD "I" :
SPREAD "C" :
SPREAD "S" :
**** I will be posting a few more sneak peak spreads of the book leading up to the book launch. Keep an eye out! ****
SPREAD "I" :
SPREAD "C" :
SPREAD "S" :
**** I will be posting a few more sneak peak spreads of the book leading up to the book launch. Keep an eye out! ****
